Scouts BSA and “Scout Me In” Campaign

In case you haven’t heard yet, the BSA has announced the new name of the Boy Scout program starting in February 2019. It will be called “Scouts BSA.”

We are encouraged to use the “Scout Me In” campaign in any flyers and marketing materials for the summer and fall. This new campaign shifts the perspective by showing what it’s like to be a Scout from a kid’s point of view. Instead of simply showing Scouts participating in activities, the campaign brings the young viewer into the middle of the action – from fishing, biking and canoeing to launching rockets and making slime – where they get even closer to the experiences that Scouting brings to life.

The Scout Me In campaign celebrates the BSA’s expansion to serve families and welcome girls and boys into Scouting in communities across the country. It reinforces that the mission and core values in the Scout Oath and Scout Law are welcoming, inclusive and foundational for both young men and women. Since announcing the BSA’s historic decision to welcome girls into Scouting, more than 3,000 girls across the nation have already enrolled in the BSA’s Early Adopter Program and are participating in Cub Scouts ahead of the full launch later this year.

For more information about this new campaign and the new program name, visit the Scouting Newsroom.